Pharmacists from Beirut, Metn, Tripoli, Bekaa, and South areas gathered in several insightful trainings at the Mersaco Pharmacy Academy, led by Mr. Elie Dibeh. The focus of these sessions was on the impact of the Customer Relationship Management (CRM) system on sales performance.

Attendees explored practical strategies for leveraging CRM tools to enhance customer interactions, streamline operations, and ultimately drive sales growth.

These sessions not only provided valuable knowledge but also strengthened the professional network, reinforcing Mersaco's commitment to fostering excellence in the pharmaceutical field.